Charles Camel-Toueg

Extensive exposure and experience in fast-moving consumer goods (FMCG) business in the Middle East & Africa Area. Responsible in launching major brand players in various categories: Food, cleaning products, Pest controls, and dry cell batteries.

Thru a classical climbing of the ladder reached the General Manager position for the area. Responsibilities included negotiating and appointing distributors, advertising agencies, market research agencies, recruiting market managers, and launching new products. Managed the area with factories based in the area as well as outside the area. Full responsibility of P & L and protection of margins.

Multinational associated with: Union Carbide- S.C.Johnson- Gillette, and Borden.

Bachelor of Business Administration -1975 American University of Beirut.

Fluent in English, French, and Arabic.